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Transforming Managers into Fierce Leaders!

The Strive Mission

Leadership Development & Coaching for Housing Industry and Home Building Managers

“We strive to improve the lives of managers through training, coaching, support, community and development, for the benefit of the company and its leaders to accomplish successful strategy implementation, business plan achievement and to further their operational excellence.”

-Michelle Simms-Reiter, Founder

"I built a successful vertically integrated home building company from $0 to $85m in 12 years. Let me help you." -Michelle

Industry Awards

Recognition

Women in Business Award, Triangle Business Journal 2014

40 Under 40 Award, Triangle Business Journal 2014

Leadership Achievement Award, HBA and TSMC of Raleigh/Wake County

The Strive Coaching Philosophy

Strive Coaching Studio serves companies in the housing industry, specializing in Leadership Development coaching and courses including self-paced; live workshops and One-on-One mentorship to build strong Leaders for higher performing organizations.

Accountability + Empowerment = A No-Nonsense Business Partner

You already build incredible homes and communities. You’ve already cultivated an amazing team and operation. 

Now, let’s ensure that the foundation you have built for today, will stand the test of time, the economy and all the unexpected’s of tomorrow.

Our philosophy is rooted in simplicity: We’re not about trying to change others (or the company) or to change life situations with the stroke of a magic wand. Rather, we empower our clients with the practical success strategies they need to live (and thrive) starting right where they’re at, right now.

A Glimpse into the “WHY” Behind our STRIVE Management Training

strive :: to devote serious effort or energy in order to achieve a goal.

Michelle’s background as a successful female entrepreneur developing a multimillion dollar homebuilding company makes her uniquely suited to be your strategic growth partner.

Developing managers who are already great into FIERCE, empowered, and highly functional leaders cultivates a whole community that will be defined as the same. A win-win strategy!

Client Opinions

Business Coaching

Meet Our Founder, Michelle Simms-Reiter

Formerly a successful home building company owner and NC licensed Real Estate Broker, Michelle Simms-Reiter has a solid foundation for what it takes to succeed.

With plenty of determination, perseverance, and fortitude, she and her husband founded their own company, Terramor Homes, in the midst of a recession. Against all odds, it flourished.

Just a decade later, their fledgling company grew into an $85 million enterprise that was acquired by the largest publicly traded company in the industry. She knows what it takes to not only succeed, but to soar.

Michelle’s success in the building industry garnered her notable awards:

  • Women in Business Award, Triangle Business Journal 2014
  • 40 Under 40 Award, Triangle Business Journal 2014
  • Leadership Achievement Award, HBA and TSMC of Raleigh/Wake County

Today Michelle blends her real-world experience into a distinctive coaching style at Strive Coaching Studio, where she supports Executive Business Leaders in the housing industry to develop their Management Teams for successful strategy implementation, business plan achievement and to further their operational excellence.

Her mission is based on the tenet that the true leader lies within – and her role is to provide the knowledge, support and accountability needed to help her clients thrive.

With her outgoing personality, unique background and industry expertise, Michelle is confident that she can guide you – and your team – to achieve higher levels of excellence (and have fun doing it).

And in her own words, “Give me your managers, and I’ll return FIERCE Leaders!”

Professional Memberships and Affiliations

National Association of Home Builders

HBA of Wake County

Raleigh Chamber of Commerce

Triangle Sales and Marketing Council

Wake Forest Chamber of Commerce