Executive coaching has a 788% return on investment (ROI) based on factors including increases in productivity and employee retention.
The Strive Mission
Leadership Development & Coaching for Housing Industry and Home Building Managers
“We strive to improve the lives of managers through training, coaching, support, community and development, for the benefit of the company and its leaders to accomplish successful strategy implementation, business plan achievement and to further their operational excellence.”
-Michelle Simms-Reiter, Founder
"I built a successful vertically integrated home building company from $0 to $85m in 12 years. Let me help you." -Michelle
Industry Awards
Recognition
Women in Business Award, Triangle Business Journal 2014
40 Under 40 Award, Triangle Business Journal 2014
Leadership Achievement Award, HBA and TSMC of Raleigh/Wake County

The Strive Coaching Philosophy
Strive Coaching Studio serves companies in the housing industry, specializing in Leadership Development coaching and courses including self-paced; live workshops and One-on-One mentorship to build strong Leaders for higher performing organizations.
Accountability + Empowerment = A No-Nonsense Business Partner
You already build incredible homes and communities. You’ve already cultivated an amazing team and operation.
Now, let’s ensure that the foundation you have built for today, will stand the test of time, the economy and all the unexpected’s of tomorrow.
Our philosophy is rooted in simplicity: We’re not about trying to change others (or the company) or to change life situations with the stroke of a magic wand. Rather, we empower our clients with the practical success strategies they need to live (and thrive) starting right where they’re at, right now.
A Glimpse into the “WHY” Behind our STRIVE Management Training
strive :: to devote serious effort or energy in order to achieve a goal.
Michelle’s background as a successful female entrepreneur developing a multimillion dollar homebuilding company makes her uniquely suited to be your strategic growth partner.
Developing managers who are already great into FIERCE, empowered, and highly functional leaders cultivates a whole community that will be defined as the same. A win-win strategy!



The Coaching Impact
Executive coaching has proven, lasting benefits. The International Coaching Federation (ICF) found a:
1 %
boost to individual performance
What that looks like:
- Greater ability to achieve your goals
- More effective communication
- Greater satisfaction levels
1 %
advancement in team performance
What that looks like:
- More meaningful conversations
- Deeper levels of collaboration
- Higher performing workplaces
1 %
improved organizational performance
What that looks like:
- Better employee retention rates
- Customers that become raving fans
- Overall, a better bottom line
Our Client Results
"Folks of my generation didn't grow up being told how great we were all the time (deserved or not) so it hasn't always been that easy for me to tell someone how great I think they are. But I have the utmost respect for Michelle and what she managed to do with our company. To start building a business, and in a very short time making it such a success that the nation's number one builder wanted it to be a part of their success as well."
- Len
"Folks of my generation didn't grow up being told how great we were all the time (deserved or not) so it hasn't always been that easy for me to tell someone how great I think they are. But I have the utmost respect for Michelle and what she managed to do with our company. To start building a business, and in a very short time making it such a success that the nation's number one builder wanted it to be a part of their success as well."
- Len
"If there is one thing I have learned from Michelle, it's how to adapt to change. Embrace the good, the bad and the ugly of it and make the best of it! And you will always come out on the other side, stronger!"
- Sharon
"I love Michelle's ability to assess all sides of a dilemma and problem to come up with a solution. I have learned so much and its so nice to have leadership that does not "block the path" from those who have a desire to absorb knowledge."
- Tracey
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Meet Our Founder, Michelle Simms-Reiter
Formerly a successful home building company owner and NC licensed Real Estate Broker, Michelle Simms-Reiter has a solid foundation for what it takes to succeed.
With plenty of determination, perseverance, and fortitude, she and her husband founded their own company, Terramor Homes, in the midst of a recession. Against all odds, it flourished.
Just a decade later, their fledgling company grew into an $85 million enterprise that was acquired by the largest publicly traded company in the industry. She knows what it takes to not only succeed, but to soar.
Michelle’s success in the building industry garnered her notable awards:
- Women in Business Award, Triangle Business Journal 2014
- 40 Under 40 Award, Triangle Business Journal 2014
- Leadership Achievement Award, HBA and TSMC of Raleigh/Wake County
Today Michelle blends her real-world experience into a distinctive coaching style at Strive Coaching Studio, where she supports Executive Business Leaders in the housing industry to develop their Management Teams for successful strategy implementation, business plan achievement and to further their operational excellence.
Her mission is based on the tenet that the true leader lies within – and her role is to provide the knowledge, support and accountability needed to help her clients thrive.
With her outgoing personality, unique background and industry expertise, Michelle is confident that she can guide you – and your team – to achieve higher levels of excellence (and have fun doing it).
And in her own words, “Give me your managers, and I’ll return FIERCE Leaders!”